Alice Morrone

Alice Morrone is an experienced professional in the fields of innovation, digital marketing, and e-commerce. She served as the Chief Innovation Officer at Leroy Merlin Italia, a position she held since October 2018.3

Career Highlights

Alice has a diverse background in management roles across various industries:

• Co-Founder and Chief Creative Officer at Qualifier, based in Milan, Italy2
• Chief Innovation Officer at Leroy Merlin Italia34
• Previous experience in e-commerce, digital marketing, and project management with companies such as Thun spa

Expertise and Achievements

Alice is known for her innovative approach and digital expertise:

• Described as a "pioneer of the Web," having started designing web architecture in the late 1990s3
• Author of the book "#UXWriter"4
• Founder of Digital MasterMinds4

Personal Life

In 2020, Alice gave birth to her son Lorenzo, just days before the first COVID-19 lockdown.1

Recent Activity

As of April 3, 2024, Alice shared a post on LinkedIn about an experience from her first job in London, where she had an idea that could "change everything" but was not given approval by her manager.5

Alice Morrone's career trajectory showcases her expertise in innovation and digital transformation, particularly in the retail sector with her significant role at Leroy Merlin. Her diverse experiences and initiatives in the digital realm have positioned her as a notable figure in the field of innovation and digital strategy.