Alice Ferrari

Alice Ferrari is the Chief Executive Officer and Co-founder of Kyte, a company specializing in airline distribution and retail technology.12 She founded Kyte in January 2020 with the vision of creating an API technology platform for airline retailing to help airlines improve their flight booking experience and customer engagement.23

Prior to founding Kyte, Alice held positions at various companies in the aviation industry, including Founders Factory Ltd, Nyras, easyJet, Aviate Consulting, and Cranfield University.1 Her experience spans strategic partnerships, aviation consulting, business transformation, operational efficiency, crew planning, and service assurance.1

Alice holds a Master's degree in Air Transport Management from Cranfield University, which she completed in 2013.12 She also has a degree in Maritime and Transport Economics.1 In 2022, Alice was awarded the Excellence in Achievement for Recent Aviation Graduates by Cranfield University.2

Alice is passionate about bringing innovative solutions to the airline industry and is focused on developing Kyte as a challenger GDS (Global Distribution System) to disrupt the travel inventory business.4 She regularly engages with global airlines to introduce new concepts of distribution and retailing.2