Alfredo Setiabudi is the Senior Vice President of Advertising Solutions at Tokopedia, a leading e-commerce platform in Indonesia. Based in Jakarta, he plays a pivotal role in pioneering innovative advertising strategies that leverage Tokopedia's extensive retail data to enhance marketing effectiveness on the open internet.

In August 2023, Setiabudi announced a significant partnership between Tokopedia and The Trade Desk, aimed at enabling marketers to target consumers more effectively by utilizing shopping activity data while ensuring privacy and compliance with regulations. This collaboration allows for highly targeted advertising, reaching users who have shown interest in products on Tokopedia, thus improving conversion rates for advertisers.1

Setiabudi has a robust professional background, including experience in engineering and product management. His expertise contributes to driving forward-thinking advertising solutions that adapt to the evolving digital landscape.2