University of Oregon

Senior Manager Sales Operations at Grafana Labs

Grafana Labs

Director Sales Operations

Senior Manager Sales Operations

Built out hiring plan for sales team by role and region, annual revenue forecast and budget. Established sales compensation plans for sales team, territory breakouts, and executed commission payouts.  Was the Salesforce system admin and established pipeline reporting and tracking.  Built out and managed reporting and analysis for revenue for reddit's sales team and board reports.  Built and managed reddit's deal desk to gain financial control over discounting / added value and validate all billing / deal information

Reddit, Inc.

Sales Operations Lead

Established and implemented contract processes for open and completed contracts as well as contracts storage using Docusign and Salesforce CRM. Identified sales KPI’s and implemented weekly standard reporting for management and sales team.

Riviera Partners

Sales Operations Analyst

Built 2013 budget using Adaptive Planning Financial Modeling Software. Revenues forecasted were based on product-specific and marketing-specific strategic initiatives of each sales segment and territory demand forecast, and the introduction of new licensed services in Q1 term length trends and assumptions of revenue recognition delays. Met regularly with each department to plan head count and other budget expenses.
Analyzed all existing and planned product pricing and COGS to insure overall profitability after applying approved sales segment discount tiers in multiple currencies. Reported on current cash flow and forcasted cash projections based on sales forecasted, term lengths of commercial and reseller sales, and expenses budgeted. Updated 12 month rolling demand forecast for all sales territories and sales segments on a monthly basis. Analyzed and reported key channel-specific, and product-specific ecommerce metrics including traffic, conversions, average basket size, etc. through standard weekly and monthly reports, one –off deep dives, and any ad-hoc reporting.  Identified any impacts of recent changes to site, monitored merchandise closeouts or additions of new merchandise, and tracked overall site trends to identify opportunities for future incremental revenue growth.  Analyzed ROI for key channel-specific continuous and seasonal marketing spend for email marketing, SEO, SEM, and display ads. Created and continuously updated the 12 month rolling demand forecast for the ecommerce sales segment through analysis of site trends and forcasted overall, channel-specific, and product-specific marketing initiatives. Built all standard  reporting for executive team based off of sales reported out of Salesforce.com CRM for all sales segments. Created sales compensation plans and sales quotas for domestic, international and government sales teams for 2011.

TRX Training

Sales Operations and Finance Analyst

Built forecast for sales team based on Salesforce.com pipeline forecast of new business and renewal business timing trends and assumptions for all revenue recognition-timing delays. 
Created all product reporting and analysis standard and ad hoc as well as project managed various updates and data integrity sweeps for Billeo’s three main products offered to financial institutions through the use of Microstrategy BI tool.
Managed all accounts for Billeo’s Biller Directory product including Visa USA, Visa Canada, US Bank, PNC Bank, Netspend, Discover, Wells Fargo, and all tier III banks

Alexis Hensel