Alexandra Bello Mendonca

Alexandra Bello Mendonca is a seasoned professional with over 18 years of experience in Marketing and Digital Advertising, specializing in selling media solutions, customized projects, and supporting advertisers in branding and performance strategies.

She has a solid track record in managing business units for Advertising in marketplaces and excels in P&L responsibilities as a Country Head, achieving significant revenue growth averaging around 110% over the past 5 years.

Her expertise extends to startups, where she played a key role as part of the C-Level team, focusing on revenue models like SaaS, technology sales, and fully managed services for app advertisers with a performance-driven approach.

Alexandra has a strong background in expanding the LATAM market by driving sales, identifying projects, seizing opportunities, and staying abreast of market trends.

She successfully implemented a programmatic sales model that contributed 20% of LATAM revenues and provided crucial consumer insights, shaping effective sales pitches in LATAM.

With a wealth of experience in managing diverse teams encompassing Marketing, Customer Success, BI & Data, Sales, Product, and IT, Alexandra is known for her leadership skills that prioritize results and purpose-driven values.

A prolific writer and speaker, Alexandra has authored over 50 articles, interviews, and lectures on Digital Marketing and Consumer's Journey, earning recognition as an official columnist at ProXXIma, a leading content platform in Marketing Digital, E-commerce, Martech, and AdTech in Brazil.

Her influence extends to devising business strategies tailored for various stakeholders in the technology sector, including agencies, brands, developers, APIs, integrators, and SMBs.

Considered one of the top 50 hyperstars to follow by Gama Academy in 2018, Alexandra Bello Mendonca is well-versed in e-commerce operations and Marketplace dynamics within the Marketing landscape.