Alexandra Bello Mendonca

Alexandra Bello Mendonca is a seasoned professional in the field of marketing and digital advertising, currently serving as the Retail Media Director - General Director Ads at Grupo Casas Bahia.24 With over 18 years of experience in the industry, she has established herself as a pioneer in developing advertising businesses for Brazilian e-commerce platforms, particularly in the area of Retail Media.1

Career Highlights

Alexandra's career is marked by significant roles in prominent companies:

• Current Position: Retail Media Director - General Director Ads at Grupo Casas Bahia
• Previous Experience: Worked with Americanas, Mercado Livre, Winclap, Grupo Abril, and Grupo RBS1
• Google: Led the LATAM e-commerce Product Partnerships front1

Expertise and Contributions

• Digital Marketing: Specializes in media solutions, branding strategies, and performance marketing5
• Thought Leadership: Authored over 60 articles, interviews, and lectures on Digital Marketing and Consumer Journey1
• Recognition: Named one of the #50hyperstofollow by Gama Academy in 20181

Academic Background

Alexandra's educational background is comprehensive:

• Communication Social degree from UFRGS
• MBA from ESPM
• Specialization from EADA/Barcelona
• Executive MBA from Fundação Dom Cabral13

Professional Activities

• Teaching: Professor at PUC-RS for the MBA in E-commerce and Digital Business1
• Columnist: Contributes to Meio & Mensagem1

Alexandra Bello Mendonca is known for her expertise in digital marketing, e-commerce, and consumer behavior, making her a valuable leader in the retail media space at Grupo Casas Bahia.24