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    Alexander Jovanovic

    Founder and CEO at RocketBaby

    Alexander Jovanovic is the Founder and CEO of RocketBaby, a digital brand specializing in premium products for babies and children aged 0-6 years.13 He founded RocketBaby in January 2015 and has since led the company to significant growth and recognition.3

    Prior to RocketBaby, Jovanovic worked in the renewable energy industry as a business developer and investment manager at Sineco Energy and Sineco Holding.13 He also founded Letisan, a company focused on building and managing online marketplaces and direct-to-consumer brands.3

    Jovanovic's educational background includes:

    • Bachelor's Degree in Business/Managerial Economics from Università Cattolica del Sacro Cuore (2004-2007)3
    • Business Administration and Management studies at Università Cattolica del Sacro Cuore (2008-2009)3
    • Overseas program in Business Administration and Management at the University of Alabama (2009)3

    Under Jovanovic's leadership, RocketBaby has achieved notable milestones:

    • Over 30,000 products in its catalog1
    • More than 280,000 social media followers1
    • Over 400,000 monthly website visitors1
    • 100% year-over-year growth rate1
    • Selected as one of the Top 1000 Fastest Growing Companies in Europe by Financial Times in 20203
    • Ranked #5 among 500 best Online Shops in Italy by Corriere della Sera in 20203

    Jovanovic is based in Miami Beach, Florida, United States, and oversees RocketBaby's operations in both the US and Italy.23

    Highlights

    Nov 15 · luminarychiefs.com
    Founder of RocketBaby, Alexander Jovanovic - Luminary Chiefs
    Founder of RocketBaby, Alexander Jovanovic - Luminary Chiefs
    Mar 18 · rocketbaby.com
    About Us - RocketBaby USA
    Mar 18 · rocketbaby.com
    RocketBaby USA: RocketBaby® | Baby Brand for Children and ...

    Related Questions

    What inspired Alexander Jovanovic to transition from renewable energy to ecommerce?
    How did the initial success of the elastic hair band ties influence the launch of RocketBaby?
    What makes RocketBaby's products stand out in the competitive baby ecommerce market?
    How has RocketBaby's growth impacted the Italian ecommerce industry?
    What challenges did Alexander face when starting RocketBaby, and how did he overcome them?
    Alexander Jovanovic
    Alexander Jovanovic, photo 1
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    Location

    Milan Area, Italy