Alexander Graf

Alexander Graf is a prominent figure in the e-commerce industry and the author of "Winning in the Platform Economy".35 He is an experienced e-commerce expert, entrepreneur, and thought leader with over 20 years of experience analyzing business trends and providing valuable insights to business leaders.1

Professional Background

Graf is the co-founder and co-CEO of Spryker, a leading B2B commerce platform.6 He has also co-founded several other digital economy companies, including:

• Etribes
• Factor A (Europe's leading Amazon agency)
• AboutYou

Author and Influencer

Alexander Graf is known for his contributions to e-commerce literature:

• In 2014, he wrote "The E-Commerce Book," which has become a standard work in the retail industry and universities.35
• His latest book, "Winning in the Platform Economy," builds on his previous work and focuses on strategies for success in the current digital landscape.23

Media Presence

Graf is active in sharing his expertise through various channels:

• He hosts the industry-leading Commerce Talks podcast, where he discusses hot topics in digital commerce with special guests.1
• He runs a successful German-speaking blog and podcast called Kassenzone.1
• He is a regular speaker at major commerce and technology events.1

His LinkedIn username is indeed "alexandergraf".4 On his LinkedIn profile, Graf describes himself as "not a digital guru" but rather an influencer in the e-commerce space.4