Alexander Brändle

Alexander Brändle is set to become the new Chief Digital & Strategy Officer at Hotelplan Group, starting in September 2024.12 In this role, he will be responsible for developing and implementing the group's strategy, enhancing digital customer experiences, and overseeing sustainability initiatives.1

Professional Background

Brändle brings extensive experience in the travel industry and travel technology to his new position:

• He began his career at McKinsey & Company before moving to Kuoni Travel Holding.1
• At GTA Travel, a former Kuoni Group subsidiary, he was responsible for product strategy, destination services, commercial management, and sourcing development.1
• He served as Senior VP Business Transformation (CTO) at Hotelbeds Group (now HBX Group), where he led integration planning during the merger with Tourico Holidays.1
• After the merger, he became Global Business Services Director (COO) at Hotelbeds, establishing centralized corporate services with 2,000 employees worldwide.1

Education

Alexander Brändle holds a Ph.D. in Business Administration with a focus on Finance from the University of St. Gallen.3 His dissertation was on "Volume Based Portfolio Strategies".3

Recent Experience

Most recently, Brändle served as the Managing Director of Zurzach Care Region Aargau / Northwestern Switzerland, overseeing rehabilitation clinics and outpatient centers.1 This position marks a departure from his previous travel industry experience, as he describes it as a "4-year adventurous ride in healthcare".4

Return to Travel Industry

Brändle expressed excitement about his return to the travel industry, stating on LinkedIn: "I am thrilled to share that after a 4-year adventurous ride in healthcare, I will return to the travel industry shortly, joining Hotelplan Group as Chief Digital & Strategy Officer".4

Laura Meyer, CEO of Hotelplan Group, welcomed Brändle's appointment, noting his "long-standing international experience in the travel industry and proven travel tech expertise".1