Alexa Cawley

Alexa Cawley is the President and CEO of Forever Friday Consulting, a marketing consultancy focused on the health and wellness industry.12 She founded the company after spending 11 years working in marketing for major brands in the fitness and wellness space.14

Career Background

Alexa's career in the health and wellness industry began in 2013 when she joined lululemon right after college.2 She quickly progressed within the company, eventually becoming the community manager for their Flatiron Flagship store in New York City.2

Following her time at lululemon, Alexa moved to SoulCycle, where she worked as a Regional Marketing Manager.2 In this role, she was responsible for overseeing the marketing efforts of 26 SoulCycle studios across the Northeast Region.23

Forever Friday Consulting

After gaining extensive experience with large wellness brands, Alexa founded Forever Friday Consulting to bring her marketing expertise to smaller businesses in the health and wellness sector.15 The company's mission is to help small business owners in the fitness and wellness industry transform their operations from "underbooked, chaotic, and stressed to automated, waitlisted, and calm".1

The Friday Society Podcast

In addition to her consulting work, Alexa is the host of The Friday Society Podcast.3 This podcast serves as a resource for professionals in the health and fitness industry, featuring interviews with industry leaders and experts on topics related to scaling and growing wellness brands.3

Personal Interests

Outside of her professional life, Alexa is a certified yoga instructor and enjoys using her Peloton.3 She resides in Brooklyn with her boyfriend and her dog.3