University of Pennsylvania

The Winsor School

Product & Customer Experience

CrowdStreet

Senior Product Manager

YieldStreet

Product Manager

▪	Charted innovative design and user testing practices for an evolving product organization that significantly increased product ideation and iteration timecycles
▪	Administered extensive user research through surveys, interviews, user tests, and data analytics to consolidate the wide range of goals and requests from the  user base into concise, effective solutions
▪	Reporting directly to the CPO, pioneered and implemented company-wide go-to-market plan, managed dependencies across departments and kept stakeholders informed
▪	Coordinated timelines and established internal and external educational documentation with each new feature launch

VTS, Inc.

▪	Developed and implemented go-to-market strategies for several website and mobile products in the collaborative consumption space, focused on hospitality, transportation, and property management industries
▪	Responsibility for converting beta users into active users, through strategy,  idea generation, and project prioritization

Parbu Inc

Co-Founder

▪	Designed, developed, and launched beta product to closed audience
▪	Procured $80,000 seed investment, recruited and maintained advisor relationships
▪	Conducted extensive market research and user immersion to refine product roadmap, user interface, and features
▪	Responsible for all product planning, development management, and product design
▪	Utilized SQL for data analysis and data scraping results

16Fours

Product Co-Founder

▪	Launched successful beta product in six weeks for 2012 Outside Lands test event, generating $12,000 in revenue
▪	Designed end-to-end user interface, including screens, flows, and branding
▪	Transitioned beta product to fully functional product utilizing product roadmap for expansion and feature development
▪	Managed product marketing and on-site branding for subsequent event launches: Hardly Strictly and Fleet Week
▪	Created seller verification process and branding materials; hired and trained team to facilitate seller engagement
▪	Utilized SQL queries to derive data insights for investor pitches, business plans, and market research
▪	Developed and co-presented investor pitch that led to Park Please acquisition

ParkPlease

▪	Responsible for product roadmap, market research, product strategy,  feature development, milestones, and launch
▪	Developed marketing website for application support
▪	Managed social media and promotion
▪	Facilitated user testing sessions, incorporating feedback into product revisions and user interface upgrades
▪	Released app ahead of schedule

Dinamundo, Inc.

Limos.com is an online marketplace where customers can book car service with their network of over 2,000 operators internationally.

Limos.com

Notehall.com was an online marketplace that allowed college students to sell their class/professor specific notes to other students at their school. It was acquired by Chegg in 2011.

Alexa Burakoff