Alexa Wriggins

Alexa Wriggins is an experienced product leader in the ad tech industry, specializing in data-driven and user-focused product strategy. With platform, publisher, and agency experience in product management, marketing, and people management, Alexa has developed strategies for B2B and B2C SaaS products. Her enthusiasm for the promise of AI is matched by her commitment to accountability and responsibility. Throughout her career, Alexa has demonstrated her ability to hire, coach, and lead high-performance product teams.

She has held leadership positions at several notable companies, including Kinesso, IPG Mediabrands, Rubicon Project, iSocket, and IDG Consumer & SMB. Alexa is a lifelong learner, graduating with a Bachelor of Arts in Sociology from McGill University and a Master of Business Administration from Golden Gate University.

From developing roadmaps to implementing and getting things done, Alexa is skilled in Agile development, competitive analysis, BI/Analytics, and team building and coaching. Her expertise extends to addressable and emerging advertising, SaaS and product marketing.