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Alexa Binns
identifying + growing the best consumer startups
Alexa Binns is a Principal at Halogen Ventures, a venture capital firm that focuses on early-stage investments in female-led consumer technology companies. She has a background in both investing and marketing, with experience at Halogen Ventures and Maven Ventures, where she honed her skills in identifying emerging trends and technologies.
Binns has a notable track record in brand development, having launched the Cheeky brand in partnership with Target and contributed to national public health campaigns with organizations like MTV and the NBA. Her expertise includes leveraging modern marketing techniques, and she has a strong academic background, having written her master’s thesis on building brands on YouTube. She has also received recognition for her work in social media marketing, including a nomination for a Mashable Award for her efforts with Foursquare.13
Currently based in Austin, Texas, she is actively involved in investing, typically writing checks in the range of $100K to $500K, and focuses on various sectors including consumer technology, health, fintech, and more.12
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