Alex Snyder

Alex Snyder is the CEO of FRIKINtech and President of DealerRefresh, based in the Greater Burlington Area.1 He has extensive experience in the automotive industry, particularly in dealership technology and innovation.

Career Highlights

FRIKINtech: Alex is currently the CEO and Co-Founder of FRIKINtech, a company focused on improving the lives of car dealers through technology.1 In 2020, FRIKINtech was named a Rising Star by the AWA Awards, just a few months after entering the marketplace.1

Cox Automotive: Prior to his role at FRIKINtech, Alex held several leadership positions at Cox Automotive:

• Head of Product Design & Innovation (2014-2017)
• Senior Director of Product Design at Dealer.com (2012-2014)
• Director of Product Research at Dealer.com (2010-2012)1

Dealership Experience: Alex's career in the automotive industry began in 1999, where he gained hands-on experience in car sales.1 He later worked as an Internet Sales Manager and Webmaster for Checkered Flag Auto Group from 2001 to 2004.1

Industry Recognition

• Received the Automotive Lighthouse Award in 2010 from Pasch Consulting Group1
• Awarded the 2010 Lighthouse Award for unselfish serving of the automotive community by AWA Awards1

Personal Approach

Alex is known for his straightforward and no-nonsense approach to the car business. He describes DealerRefresh, where he serves as President, as "edgy" and not for the politically correct or overly sensitive.1 His goal is to explore the truths of the car business and make dealers' lives better through technology and innovation.1