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Alex Sirota
Entrepreneur, Investor & Advisor
Alex Sirota is a seasoned entrepreneur with a remarkable career spanning over two decades in building successful companies, innovative products, and high-performing teams. As an angel investor and startup advisor, he brings a wealth of experience and insights to the business world. After leading a computer unit in the military, Alex ventured into entrepreneurship by founding Elbrus in 1997. Elbrus specialized in developing advanced software solutions for prestigious clients like Philips Medical Systems and IBM.
In 2005, Alex co-founded FoxyTunes, a pioneering company that created the world's most sought-after music browser add-on. His entrepreneurial journey reached new heights when Yahoo! acquired FoxyTunes in 2008, leading him to assume the role of Head of Media Web Apps at Yahoo! for over four years. During his tenure, Alex managed various flagship projects, products, and strategic initiatives.
In 2012, Alex embarked on a new venture by co-founding Loop Commerce, where he served as the Chief Product & Technology Officer. At Loop Commerce, he played a pivotal role in revolutionizing the financial technology, retail, and commerce sectors with the groundbreaking GiftNow® technology. This innovative service, now integrated with esteemed brands like Target, Neiman Marcus, Coach, and others, has earned Loop Commerce widespread acclaim and attention in the industry.
His exceptional journey continued in 2018 with Loop Commerce's acquisition by Synchrony (SYF), a milestone that saw Alex stepping into the role of Chief Product & Technology Officer at the subsidiary of Synchrony. His strategic vision and technological acumen have been instrumental in driving the success of the company within the competitive business landscape.
Alex's academic pursuits reflect his dedication to excellence, having studied Computer Science at the prestigious Technion - Israel Institute of Technology at both the Bachelor's and Master's levels. Throughout his career, Alex has been actively involved in various organizations, including iosart labs, UpWest Labs, and Synchrony, where he has held key leadership positions and made significant contributions to the growth and development of these ventures.
With a strong background in technology, entrepreneurship, and product development, Alex Sirota continues to make a lasting impact in the business world, showcasing his leadership, innovation, and industry expertise.