Michael Harbin

Michael Harbin is the President and Chief Executive Officer of Traverse Technologies, a company that specializes in direct corporate retailing technology for the travel industry.12 Some key points about Michael Harbin include:

Professional Background

• Harbin stepped up from his previous role as chief strategy officer to become the top executive at Traverse Technologies earlier in 2023.1
• He has experience in innovating for both enterprises and startup companies.4

Company Leadership

• Under Harbin's leadership, NuTravel rebranded to Traverse Technologies in August 2023.2
• The rebranding was announced at the Global Business Travel Association Convention in Dallas.1

Vision and Approach

Harbin's vision for Traverse Technologies focuses on:

• Empowering suppliers to transform their web apps into corporate-direct booking platforms.2
• Providing solutions that meet travel managers and travelers' needs through preferred brand experiences.2
• Removing barriers and enabling new distribution strategies for suppliers and corporations of all sizes.2

Industry Perspective

Harbin has stated, "We're about empowering the airline to reach their direct customers without getting in the way".5 This approach aligns with Traverse's goal of simplifying and enhancing the corporate travel booking experience.

Michael Harbin is based in Chicago, IL, and has a background in Computer Science and Studio Arts.3 His LinkedIn profile, under the username michaelharbin, indicates he has over 500 connections in the professional network.4