Alex Reid

Alex Reid is the Head of Strategy and Research at Sequel: A Branding & Digital Agency, a role in which he leads the company's brand strategy and insights team.1 With over 20 years of experience in strategic branding, Alex brings a wealth of knowledge and expertise to his position.1

Professional Background

Alex's career in branding has been extensive and varied:

• He has served as a senior executive at several prominent branding agencies, including Lippincott, Sullivan, and Sterling Brands.1
• He founded two independent branding agencies before joining Sequel.1
• His work has spanned various aspects of branding, including research, positioning, naming, brand architecture, and content development.1

Education

Alex's educational background has prepared him well for his career in branding and strategy:

• He earned a master's degree in management from Oxford University's Saïd Business School.1
• His undergraduate degree is in architectural design from Yale University.1

Expertise and Contributions

At Sequel, Alex's role involves:

• Leading strategic thinking and creative efforts for a diverse client base.1
• Contributing to projects for major companies such as Google, Delta Air Lines, SAP, TD Ameritrade, and Walmart.1
• Providing expert consultation on various aspects of branding, from market research to positioning and communications strategy.1

Alex's work has been recognized in the industry. For instance, he and his team at Sequel were nominated for a Transform Award for their brand architecture and naming strategy work with SAP.2

Through his leadership and expertise, Alex Reid plays a crucial role in shaping Sequel's approach to brand strategy and helping clients navigate the complex world of branding and digital marketing.