Alex Patriquin

Alex Patriquin is the founder and CEO of Circa, an event marketing management platform that helps enterprises track and manage virtual, hybrid, and in-person events.12

Professional Background

Early Career and Transition: Before founding Circa (originally called EventGeek in 2016), Patriquin spent about a decade working in field marketing groups at tech companies like HubSpot and Squarespace.1 During this time, he recognized a gap in the market for a comprehensive event management platform.1

Company Evolution

Circa's Transformation: When the COVID-19 pandemic hit, Patriquin pivoted the company's focus. In August 2020, he rebranded EventGeek to Circa and upgraded the platform to specialize in virtual and hybrid events.12 The company has since helped enterprise marketing teams transition 40,000 in-person events to virtual formats.1

Professional Approach

Leadership Style: Patriquin describes his leadership approach as setting direction and then allowing his team to execute. He's based in Santa Fe, New Mexico, where the company recently relocated its headquarters.1 As of 2021, the company operates with a fully remote staff.1

Personal Insights

Inspiration and Interests: Patriquin is inspired by the movie about Steve Jobs, particularly appreciating Aaron Sorkin's portrayal of Jobs as "divinely driven yet humanly flawed".1 He enjoys unique mobile apps, including scientific and artistic applications like MyShake (which monitors seismic activity) and D'efekt (a video effects app).1

Professional Focus

Event Marketing Vision: Patriquin sees event marketing as an opportunity to catch up with digital marketing, focusing on creating connected customer journeys and more efficient, trackable event experiences.2 Circa's platform helps enterprises like Salesforce and Honda manage their extensive event calendars and track event ROI.2