Mac Sawa

Mac Sawa is an internationally experienced manager, currently leading the business at OnAudience.com and Cloud Technologies SA. With over four years of experience working in various countries across Europe, Mac has gained unique competencies in optimising advertising campaigns based on Programmatic Buying, particularly in the Big Data Cloud Computing segment of the industry. Mac is also an expert in performance marketing, advanced internet advertising techniques, client service management, and team management.

Mac's educational background comprises English language studies at Trinity College London and Doncaster College and Computer Engineering at the University of Zielona Gora.

Prior to his role at OnAudience.com, Mac held several positions, including Chief Commercial Officer at Cloud Technologies SA, Strategic Partnerships Director at mainADV, and Managing Director Poland at myThings. Additionally, Mac has extensive experience in sales management, strategic partnerships, and business development across various countries, including the UK, Germany, UAE, Italy, and Brazil.

Mac has also worked for several companies, including one of the biggest UK data providers, part of Daily Mail and Global Trust, Data Media and Research Ltd. where he became an expert in Email Marketing. He also worked for Zanox.de AG, a company of Axel Springer and PubliGroupe AG in Germany, where he gained professional knowledge in Performance Online Marketing.

Overall, Mac is an adept business leader with comprehensive experience and skills related to the digital advertising industry.