Alex MacCallum

EVP, Digital Products and Services, fmr. product and subscriptions leader the NYT

Alex MacCallum is an accomplished consumer product executive and general manager with a remarkable career spanning over twenty years.

She holds the distinction of being the youngest person ever appointed to the New York Times masthead.

Throughout her career, Alex has demonstrated expertise in creating and launching successful new products, driving rapid growth for subscription-based businesses, and managing P&Ls exceeding $500M.

At CNN, Alex led the creation of CNN+, overseeing a diverse team of 400 professionals across product development, marketing, design, data, and content departments.

During her tenure at The New York Times, she played a pivotal role in establishing and overseeing the standalone products group, leading to significant growth in subscriptions for products like Cooking and Games.

Alex's experience extends to various senior roles such as General Manager of Video, where she achieved remarkable milestones including an Oscar nomination, over 200% growth in viewership and revenue, and securing major advertising deals.

She also spearheaded the restructuring of teams, transforming unprofitable ventures into margin-positive entities within short timelines.

A key figure in integrating data and analytics into editorial operations, Alex established the audience team within the New York Times newsroom, enhancing performance insights and aligning newsroom strategies with consumer behaviors.

With a strong educational background, including studies at Brown University and a Doctor of Law (J.D.) degree from the University of California, Berkeley - School of Law, Alex combines legal acumen with a deep understanding of product management.

Her professional journey includes significant roles in renowned organizations like CNN, The New York Times, The Washington Post, as well as experiences in corporate counsel, editorial positions, and executive leadership.

Passionate about product best practices and consumer-centric approaches to business challenges, Alex is a leading figure in the media industry.