Alex Lui

Alex Lui is currently the Sales Director for Games - Asia and Japan at Warner Bros. Entertainment, a position he has held since September 2021. Based in Singapore, he is responsible for the publishing and P&L (profit and loss) management of WB Games' console and PC releases in the Asia and Japan regions. His role involves building partnerships and managing relationships with various stakeholders to achieve business goals in a complex organizational environment.1

Professional Background::

• Warner Bros. Entertainment:
  • Sales Director, Games - Asia and Japan (September 2021 - Present)
  • Senior Manager, Games - Asia (October 2016 - September 2021)

Prior to his tenure at Warner Bros., Alex worked at Microsoft as an Xbox Account Manager from 2010 to 2016, where he was instrumental in launching Xbox titles in China and enhancing subscription services. He also held positions in brand management at Kao Corporation and The Gillette Company early in his career.1

Education and Skills:: Alex Lui has over 15 years of experience in product management, brand marketing, and channel management within the gaming industry. He is recognized for his strong communication skills and ability to navigate large organizations effectively. Additionally, he co-founded the FPL Gold FellaZ podcast, which is available on multiple platforms including SoundCloud and Spotify.1