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Alex Lamata
Team Leader Sprinter Pass. Virtual gym (APP & OTT Platform) - SPRINTER. Iberian Sports Retail Group
Alex Lamata is a fitness professional and business leader with multiple roles in the sports and technology industry. He is currently the Global Loyalty Manager at SPRINTER, where he also serves as the Product Manager for SprinterPASS, an OTT platform and app.2
As a personal trainer, Alex offers live and on-demand workout sessions through his own platform, providing various types of training including HIIT, EMOM, Circuit Training, and Core Training.1 His services include personalized training plans, weekly follow-ups, and access to a community of fitness enthusiasts.1
In addition to his work at SPRINTER and as a personal trainer, Alex has experience as a TV trainer on Deportes Cuatro.2 He is also involved in sports technology, marketing, and e-commerce.3
Alex's career path has evolved over time. He once considered putting his personal trainer role aside, not due to lack of motivation or success, but because he wanted to explore new opportunities.4 However, he has managed to integrate his fitness expertise with his business and technology roles, as evidenced by his work on the SprinterPASS platform.
