Alex Davies
Alex Davies is a professional with a deep understanding of the health, exercise, and wellness industry, combined with a background in the education sector. His expertise allows him to stay abreast of past, current, and future trends in health, wellness, and fitness.
In his current role as a Fitness Business Partner at Virgin Active UK, Alex strategically supports the development and operation of the Fitness and Personal Training product across multiple clubs. His responsibilities include focusing on member and employee health and wellness, financial budget support on national, regional, and club levels, strategy development and execution, data analysis, project management, product innovation, digital integration, lifestyle changes, recruitment, standards maintenance, and retention strategies.
Alex Davies boasts a robust business acumen and proficiency in data analysis, showcasing his adeptness in managing significant budgets for clubs, regions, and national products. With a track record of designing, managing, and implementing various products and services on a national scale, he consistently delivers substantial return on investment (ROI).
Furthermore, Alex demonstrates exceptional people management skills, having overseen educational departments, health club divisions, regional operations, and national product portfolios. His passion lies in positively impacting individuals' lives through health and well-being initiatives, career advancement, self-assessment, guidance, inclusivity, support, coaching, mentoring, and strategic planning.
Education-wise, Alex Davies pursued a Bachelor of Arts (BA) in Sport & Human Movement Studies at the University of Wales Institute Cardiff, followed by studies at Pembrokeshire College and Sir Thomas Picton School. He also completed a Post Graduate Certificate in Education with Qualified Teacher Status (QTS) at the University of Bath.
