Belarusian National Technical University

Experienced Marketing & Advertising Professional

TFG Financial

Manager, Marketing

Marketing Specialist

• Developed the Marketing plan and budget in collaboration with the General Manager.
• Analyzed and interpreted research, setting objectives, formulating strategies and tactics that work to promote the Portage Place brand by ensuring the products and services outlined differentiate the Shopping Centre, create value for tenants (customers) and create excitement in the community.
• Managed the annual marketing budget including projecting the Promotional fund, Media fund and landlords contribution working within the economics outlined.
• Implemented and oversaw the Shopping Centres’ service standards and delivery of exceptional shopping experience.
• Developed all areas of the Centres’ Customer service experience including the management of Customer Service staff and programs.
• Ensured mall directories and pamphlets are current and present a strong brand image.
• Oversaw all facets of the Gift card program in partnership with the General Manager and Property Accountant to ensure a strong delivery program and a program that drives sales and traffic to Portage Place retailers.
• Worked with the General Manager and Leasing team to provide input and support into the tenant mix that meets the property and company vision and goals. Identify opportunities for new categories and tenants.

Portage Place Shopping Centre

Marketing Coordinator

• Grew revenue through customer visits and contacts by phone.
• Developed pricing strategies, balancing The UPS Store objectives and customer satisfaction.
• Identified and evaluated strategy, based on market characteristics, cost and markup factors.
• Expanded product strategy to identify target audience for products and services.
• Prepared illustrations and sketches to discuss with clients and making necessary changes.
• Developed artworks and layouts for products and services.
• Created concepts and sample layouts based on customer's needs.

The UPS Store Canada

• Managed and updated website to enhance the overall appearance of site and to ensure that it is current.
• Communicate with clients to promote the website and sell advertising positions such as web banners and catalog. 
• Published up-to-date news and articles dedicated to advertising, marketing, design and public relations to attract target audience to the website and increase traffic.
• Developed social media strategy and execution in collaboration with a partner.
• Identified opportunities for applying new technologies, digital products and services to online campaigns on Facebook/Google
•  Ensured digital design is optimized for branding and mobile site viewing.
•  Led the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
•  Developed strong keyword strategy and website content, including content and news writing.
•  Worked with website partners and development team to web implement enhancements and fixes.

www.adline.by

Co-Founder / Digital Marketing Manager

• Created and ran advertising campaigns to promote products and increase sales at least by 10% each year.
• Managed corporate website to provide customers with actual information about the company and its products.
• Built long-term relationships with business partners and partners through by strengthening b2c and b2b network.
• Communicated and coordinated with advertising agencies in the creating of radio and television commercials to introduce and promote new product lines to target audience.
• Developed marketing plans and strategies to compete with local companies while entering new overseas markets.
• Increased brand awareness using offline and online media.
• Improved corporate website Google Rank and increased site traffic by 25% annually.
• Found new way to increase sales, reduce costs by 1% every month through optimizing advertising campaigns, and brand development.
• Organized participation in specialized trade shows to present dealers and business partners new
products.

Alex Lahvinenka