Alex King

Builder, maker, tinkerer, learner.

Alex King is a Principal at Monarchy, LLC, where he specializes in brand and product marketing strategy. He has a diverse background in strategic roles across various industries, including notable positions at companies like Bumble and Yeti. King has extensive experience in brand strategy, campaign development, and consumer insights, which he leverages to enhance brand positioning and marketing effectiveness.

Professional Background

Current Role: Principal at Monarchy, LLC
Previous Experience:
- Strategy Lead at Instrument (2022 - Present)
- Senior Strategist at Wunderman Thompson (2020 - 2022), working with clients such as Amazon and Microsoft.
- Strategist at GSD&M (2018 - 2020), where he contributed to projects for the U.S. Air Force and Southwest Airlines.
- Associate Digital Strategist at Purple, Rock, Scissors (2012 - 2015).

Education

King graduated from the University of Central Florida, where he developed foundational skills that have supported his career in strategic marketing.

Skills and Expertise

Brand strategy development
Consumer insights and research
Campaign creative direction
Digital marketing strategy

His multifaceted experience allows him to approach projects from various angles, making him a valuable asset in collaborative environments focused on innovative marketing solutions.