Alexander Higson (ACIM)

Alexander Higson is a seasoned professional in the marketing and advertising sector, currently serving as the Group Director of Lead Generation at CJ, a role he has held since July 2024. Prior to this position, he was the Senior Director of Lead Generation at the same company from April 2022 to July 2024 and has been with CJ since December 2019, when he started as an Account Director.1

Professional Background

• Current Role: Group Director, Lead Generation at CJ (Publicis Groupe) since July 2024.
• Previous Roles:
  • Senior Director, Lead Generation at CJ (April 2022 - July 2024).
  • Account Director, Lead Generation at CJ Affiliate (December 2019 - April 2022).
  • Senior Account Manager, Performance at Conversant (January 2018 - December 2019).
  • Performance Marketing Account Manager at Conversant LLC (March 2016 - January 2018).

Higson began his career in marketing as an Accounts Assistant at Consolidated PR and has progressively advanced through various roles in performance marketing and account management. His educational background includes a Bachelor's Degree in Business Studies from the University of the West of England, where he graduated with a 2:1 classification in 2014. He is also a member of the Chartered Institute of Marketing (CIM), holding the ACIM designation since June 2024.1

Skills and Expertise

Alexander Higson specializes in:

• Lead generation strategies.
• Performance marketing.
• Account management.
• Client relationship building.
• Campaign supervision and budget management.

His career is marked by a consistent focus on delivering growth and profitability within the advertising sector, demonstrating a strong ability to lead teams and manage client expectations effectively.1