Alex Ford

Alex Ford is a seasoned executive, entrepreneur, angel investor, public speaker, and recognized thought leader in online learning, digital media, and SaaS workflow tools.

As the founder and long-time CEO of Praetorian Digital, a prominent learning and content platform for first responders and local government leaders, Alex steered the company through market challenges, strategic acquisitions, and significant growth, ultimately leading to its acquisition by Riverside and merger with Lexipol in 2019.

His expertise lies in business models that converge content, audience, data, and technology, evident through his success in building digital communities, completing acquisitions, and developing revenue-generating SaaS products.

Post-merger, Alex navigated the integration of Praetorian with Lexipol as CEO, currently serving on the Board of Directors and offering valuable insights as an active advisor to the company.

Aside from his professional endeavors, Alex is involved in investing in and advising start-ups, engaging in wine-related projects, and supporting causes related to public safety.

With a background in Economics and French from Dartmouth College, Alex continues to contribute to organizations such as First Arriving, North Equity, Intterra, and more in various strategic advisory, board member, and executive roles.

His enduring passion for opportunities at the intersection of SaaS, data, audience, and content drives his commitment to building impactful teams, launching digital products, and driving revenue growth.