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Alex Delaney
Founder and charity sector consultant
Alex Delaney is the founder of The Good Grief Gift Co, a company that offers a curated selection of thoughtful and useful gifts for people who are grieving.1 Her personal experience with loss has significantly influenced her work in the grief space.
Background and Personal Experience
Alex faced tragedy when her husband, Nic, died suddenly at the age of 39 from a pulmonary embolism.1 At the time, Alex was 34, and they were undergoing fertility treatment. This loss not only took her husband but also their plans for a family.
Prior to this, Alex had already experienced loss when her mother died of renal cancer when Alex was 19.1 These experiences with grief and bereavement have shaped her perspective and career path.
Professional Endeavors
After her husband's death, Alex became involved in various support groups and initiatives related to grief and loss. Her work in founding The Good Grief Gift Co stems directly from her personal experiences, aiming to help others navigate the difficult process of grieving.1
Advocacy
Alex is an advocate for better death preparation, especially among younger people. She emphasizes the importance of:
- Having conversations about death and end-of-life wishes
- Writing wills, even for young adults
- Considering digital legacies and social media accounts
- Planning for unexpected scenarios
Her work aims to break the taboo around discussing death and encourage people to be better prepared for loss, regardless of their age.1
