Alex Cruz

Alex Cruz is a seasoned travel industry executive with over 30 years of experience who currently serves as Vice Chairman of WestJet, a Canadian airline.12 Here are some key details about his career and background:

Career Highlights

• Current Role: Vice Chairman at WestJet since August 20233
• Previous WestJet Experience: Board Member from November 2021 to July 20233

Notable Past Positions

• British Airways:

  • Chairman and CEO from April 2016 to October 2020
  • Chairman of the Board from October 2020 to March 20213

• Vueling Airlines: Chairman and CEO from September 2006 to March 20163

• Clickair: Founder and CEO (merged with Vueling in 2009)1

Other Roles and Achievements

• Executive Chairman at PortAventura World (current)3
• Associate Professor at IESE Business School since June 20093
• Named "CEO of the Year" at the Budgie Awards by World Low Cost Airline Congress in 20103
• Received the Airline Business Award at the Airline Strategy Awards in 20153

Industry Experience

Alex Cruz has held various positions in the aviation and travel industry, including roles at American Airlines, Sabre, and Accenture.3 His expertise spans both full-service and low-cost carriers, making him a valuable addition to WestJet's leadership team.1

Cruz's appointment as Vice Chairman, along with other industry veterans, is part of WestJet's strategy to enhance its commercial leadership and deliver value to its stakeholders as the airline continues to grow and adapt in the post-pandemic era.2