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Alex Coulson
SVP and Chief Marketing Officer at Har-Co Credit Union
Alex Coulson is the Senior Vice President (SVP) and Chief Marketing Officer at Har-co Credit Union, located in the Washington DC-Baltimore area. He has over 12 years of experience in the tech and finance industries, focusing on various aspects of marketing including digital marketing, branding, product management, and user experience.
In his current role at Har-co Credit Union, which he has held since January 2021, Coulson is responsible for developing and implementing a comprehensive marketing strategy that integrates with all departments of the credit union. His achievements include winning the 2022 National CUNA Diamond Award for a cutting-edge marketing campaign and significantly increasing loan growth and member retention through innovative marketing strategies and enhanced user experiences.1
Prior to his position at Har-co Credit Union, Coulson worked at Verizon Wireless in various marketing roles, where he led teams to develop go-to-market strategies for numerous product launches and created impactful marketing campaigns in partnership with major brands like Apple and Disney.1
