Purdue University

Executive Vice President, Marketing & Communications at MJ Insurance

The MJ Companies

Chief Marketing Officer

Executive Vice President, Marketing & Communications

Develop, manage and execute agency marketing, communications, public relations and media strategy for MJ Insurance. Led corporate rebranding based on market research and coordinated internal education and buy-in; integrated marketing programs based on strategic corporate initiatives. Successfully repositioned the brand with new core messaging, refreshed corporate identity and standardized global branding guidelines.

Director of Marketing and Communications

Orchestrated successful blog launch and integration, developed strategies to enhance reputation and brand awareness, increase sales and meet/exceed corporate objectives, responsible for: brand development, corporate communications/PR, social media, management of website and website traffic growth.

Corporate Marketing & Communications Coordinator

Developed standard sales proposals, presentations and reporting templates, managed the rebranding and redevelopment of MJ website and print collateral, developed agency-wide email marketing campaigns, as well as campaigns for individual sales staff, managed CRM system, represented agency at industry tradeshows and events.

Sales/Marketing Assistant

Managed a multi-million dollar department at the largest store in Macy's Midwest. Supervised team of up to 40 associates, created a customer-focused environment, developed talent, coached associates to deliver on customer service promise, promoted key items, maintained selling floor presentation standards, developed strategies to capitalize on opportunities and maintain a successful business

Britni Shrout