Alex Cohen

Alex Cohen is a Senior Marketing Leader with expertise in B2C marketing, transformation, and media planning.

With a background encompassing leadership roles in Fortune 100 companies like J.P. Morgan Chase and Goldman Sachs, as well as in startups and PE-backed organizations, Alex has honed his skills in performance marketing, brand marketing, and analytics-driven optimization.

Alex has a proven track record of building and scaling marketing campaigns in industries such as B2C, financial services, and food delivery, having set up performance marketing for 6 products over the past 8 years.

He excels in guiding marketing strategy, managing large budgets, and developing impactful campaigns across a variety of offline and online channels. Alex is adept at leading cross-functional teams to deliver successful advertising campaigns.

His core competencies include performance marketing, media strategy, acquisition marketing, measurement, data analysis, media planning, digital transformation, team building, and consumer marketing strategy.

Alex's media expertise covers a wide range of platforms including linear TV, streaming video, radio, out-of-home, social media, display, programmatic media, podcasts, and more.

He has hands-on experience with various MarTech tools such as Adobe Analytics, Google Analytics, Salesforce, Tableau, and numerous others, showcasing his proficiency in leveraging technology for marketing success.

Education-wise, Alex holds a Certificate in the Psychology of Leadership from Cornell University and a BS in Business Administration with a Marketing major from Villanova University, where he also concentrated in honors and minored in French.

His professional experience includes roles such as Executive Director at JPMorgan Chase & Co., Vice President at Goldman Sachs, and various marketing and managerial positions at companies like GrubHub, H. Bloom, and ClickEquations.

Passionate about data-driven media campaigns, Alex thrives on building and leading high-performing teams to achieve marketing excellence.

With a focus on growth and continuous improvement, Alex Cohen stands out as a seasoned marketing leader with a diverse skill set and a proven ability to drive results.