Lorna Logan

Lorna Logan is a seasoned performance marketer with over 15 years of experience in the digital, eCommerce, and retail sectors, specializing in customer acquisition and retention strategies.

Her expertise lies in implementing a customer-centric approach to marketing, utilizing data and customer insights for targeted audience outreach, driving engagement, high customer lifetime value (LTV), and profitability.

Lorna excels in creating and optimizing content tailored to specific audience segments to establish genuine connections with customers.

She is recognized as an influential collaborator who enjoys partnering with teams to solve problems, enact change, and create a meaningful impact in fast-paced environments.

As a strategic thought leader, Lorna demonstrates the ability to make quick decisions while evaluating risks and developing robust strategies to capitalize on business opportunities.

Being a skilled people leader, she possesses a talent for talent assessment, team building, and nurturing. Her coaching leadership style focuses on mentoring individuals for long-term growth and career development.

Originally from Scotland, Lorna is adaptable to new environments and is fluent in both Spanish and English, facilitating effective communication.

Her specialties encompass a wide range of marketing aspects including Performance Marketing, Lifecycle Marketing, Customer Engagement, Marketing Strategy, Customer Acquisition, Customer Retention, Audience Segmentation, Customer Insights, Brand Building, Web Analytics, Digital Marketing, CRM, and more.

Lorna's educational background includes a Masters of Science in International Business from Florida Atlantic University and Bachelor's degrees in International Marketing and Spanish from the University of the West of Scotland and in Spanish and Latin American Studies from the University of Strathclyde.

Throughout her career, Lorna has held prominent roles such as Sr Manager of Marketplace Activation at Disney Parks, Experiences and Products, and Director of Performance Marketing at Qurate Retail Group and HSN among various other digital marketing and management positions.