Alex Buhler

Alex Buhler is the Chief Technology Officer (CTO) at INDOCHINO, a company specializing in made-to-measure menswear. He joined INDOCHINO in May 2019, bringing over 20 years of experience in technology and IT management, particularly in data-driven and fast-paced environments.134

Professional Background

Before his tenure at INDOCHINO, Buhler held a significant role at Clearly, an eyewear brand that transitioned from an online-only model to a more integrated retail approach. His experience there involved enhancing customer engagement through technology, which aligns with his current responsibilities at INDOCHINO.12

Responsibilities at INDOCHINO

As CTO, Buhler is focused on developing a robust technology strategy to support the company's rapid growth and international expansion. His key priorities include:

• Enhancing Omni-Channel Experience: Buhler aims to improve customer interactions across both online and physical platforms.
• Scalability: He is tasked with ensuring that INDOCHINO's technology can scale effectively to meet the demands of new markets.
• Team Development: Buhler is also responsible for expanding the technology team to accelerate the implementation of new functions.12

Vision for Technology

Buhler emphasizes the importance of creating a seamless user experience, integrating various customer touchpoints to reduce friction in the shopping journey. He is particularly interested in leveraging technologies like virtual try-on (VTO) to enhance the customization experience for customers.12

Personal Insights

Buhler has expressed that today's consumers expect fast delivery and a high level of personalization in their shopping experiences, which he aims to address through innovative technological solutions at INDOCHINO.1

Overall, Alex Buhler's leadership in technology at INDOCHINO reflects a commitment to enhancing customer satisfaction and operational efficiency as the company continues to grow.