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Alex Berentzen
President & COO at Organic Krush Eatery
Alex Berentzen is an energetic and motivational leader with over 20 years of experience in the Hospitality Industry.
He has a proven track record in concept development, new restaurant openings, and change management.
Known for his extensive knowledge of service, fine food, and beverage, Alex has worked with renowned restaurateurs and chefs including David Bouley, Norman Van Aken, Cesare Casella, Roberto Santibanez, and Sam Fox.
Specializing in sales, service, simplification, and process improvement, Alex speaks multiple languages and believes in fostering teamwork to achieve results.
With a background in classical education and fluency in French, Dutch, German, and English, he emphasizes the development of future leaders in the hospitality industry.
Alex Berentzen is a Certified Sommelier and a wine expert trained by the Court of Master Sommeliers, displaying strong financial acumen and proficiency in budgeting and forecasting.
Currently serving as the President & COO at Organic Krush Lifestyle Eatery, Alex has held executive roles at reputable organizations such as Fox Restaurant Concepts, King's Seafood Company, and Wegmans Food Markets.
He has also contributed his expertise as an advisor to the board at New York Wine & Culinary Center and held managerial positions at prestigious establishments like The Ritz-Carlton Orlando, Grande Lakes and Kiawah Island Golf Resort.
Alex Berentzen's approach to leadership emphasizes building lasting relationships, maintaining high standards, and driving change to stay ahead in a competitive market.