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Alex Barocas
Partner & Associate Director at Boston Consulting Group (BCG)
Alex Barocas is a Partner and Associate Director at the Boston Consulting Group (BCG), where he has been a member since 2016. He specializes in the Marketing, Sales & Pricing practice and is involved with the Digital Marketing Accelerator. His role focuses on enhancing marketing strategies through digital innovation and effective deployment of customer data platforms (CDPs) to drive data-driven marketing initiatives.15
Barocas is based in New York, United States, and has contributed to discussions on trends in enterprise technology and marketing strategies, highlighting the importance of personalization in modern marketing.36 His expertise positions him as a significant figure within BCG's leadership, particularly in guiding clients through complex marketing challenges.24
