Alena Martinez

Alena Martinez is an Associate Partner at EY (Ernst & Young) in France, specializing in Digital and Agile Transformation.2 She works in the Technology Consulting team, focusing on helping companies explore digital innovations and integrate them sustainably into their operations.1

Key aspects of Alena Martinez's role and expertise include:

Areas of Specialization

• Digital transformation
• Agile methodologies
• Design Thinking
• Digital project acceleration

Responsibilities

• Assisting companies, particularly legal departments, in exploring and integrating digital innovations1
• Helping organizations implement AI governance processes and identify use cases1
• Conducting workshops on AI adoption and addressing concerns related to new technologies1

Approach

Alena Martinez emphasizes the importance of:

• Acculturation and training for both leaders and employees
• Experimentation with AI technologies
• Balancing innovation with risk management
• Adapting approaches to each company's unique culture and needs1

Her work involves collaborating closely with various departments, including legal, human resources, and IT, to ensure a comprehensive approach to digital transformation and AI integration.1