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Aleksandra Kovacheva
Assistant Professor of Marketing at University at Albany, SUNY
Aleksandra Kovacheva is an Assistant Professor of Marketing at the University at Albany, SUNY, specializing in marketing analytics and consumer decision-making research.
She holds a Ph.D. in Marketing from the University of Pittsburgh, an MBA from Erasmus University Rotterdam, and a Bachelor's degree in Economics from Sofia University.
With over 4 years of industry experience, she has worked in roles including retail data analysis, marketing management, branding, advertising, and sales.
Her research interests involve studying consumer motivations, reactions to surprises, uncertain experiences, group dynamics, control, and effort in group settings.
Aleksandra has contributed to various educational institutions and organizations like the University of Pittsburgh, Rotterdam School of Management, Nielsen Company, and Sofia University.
Her academic journey also includes participation in programs focusing on integrated marketing communication at See University and international business at Copenhagen Business School.
