Aleksandra Kovacheva

Assistant Professor of Marketing at University at Albany, SUNY

Aleksandra Kovacheva is an Assistant Professor of Marketing at the University at Albany School of Business, where she has been working since August 2017.1 Her academic background includes:

Ph.D. in Marketing from the University of Pittsburgh's Joseph M. Katz Graduate School of Business (2012-2017)1
MSc in Marketing Management from Erasmus University Rotterdam (2010-2011)1
Bachelor of Science in Economics from Sofia University St. Kliment Ohridski (2003-2007)1

Prior to her current position, Kovacheva held several roles:

Consumer Behavior Researcher and Instructor at the University of Pittsburgh Katz Graduate School of Business (2012-2017)1
Research Assistant at Rotterdam School of Management, Erasmus University (2011-2012)1
Account Executive / Market Analyst at The Nielsen Company (2009-2010)1
Lecturer in Marketing at Sofia University, Faculty of Economics (2006-2010)1

Kovacheva has experience in various aspects of marketing, including consumer behavior research, market analysis, and teaching. She has also worked in roles such as Marketing and Sales Manager at The National Theatre in Bulgaria and as a Marketing Consultant for Uconomics OOD.1