Alberto Menéndez

Alberto Peñalver Menéndez is a seasoned professional with over 8 years of experience in digital strategy, committed to assisting clients in enhancing their digital capabilities and driving substantial commercial gains through data-driven insights and analytics.

He is currently serving as a Digital Analyst, overseeing the entire data lifecycle of website projects, starting from the initial solution design phase to the final optimization of digital assets, ensuring data exploitation and leveraging insights for improving digital performance.

His approach is characterized by fostering a data-driven culture, translating raw data into actionable strategies that encompass short, medium, and long-term objectives. Alberto's academic foundation in Humanities complements his scientific approach, enabling him to analyze problems within their social and cultural contexts and merge various perspectives into a cohesive multidisciplinary framework.

Alberto's educational background includes a Master's degree in Digital Marketing from EUDE, Escuela Europea de Dirección y Empresa, a Master's degree in Journalism and Communication from Universidad Complutense de Madrid, and a Bachelor's degree in Humanities from Universidad Carlos III de Madrid.

Throughout his career, Alberto has held key positions in reputable organizations such as Boston Scientific as a Digital Analytic Lead for the EMEA region, Gen/D as a Tutor focusing on data, design, and digital aspects, and DIVISADERO as both a Senior Digital Analyst and Digital Analyst. Additionally, he has contributed his expertise to organizations like Trazos_, Experimenta Magazine, Culturamas, DYPSA, CRDS Ltd, Dublinia/The Medieval Trust in various marketing, editorial, and analytical roles.