Earle Richards

Earle Richards, Jr. is an accomplished digital strategy and analytics consultant with an extensive background consulting leading brands in digital marketing and media. With a focus on media/creative strategy, data capturing and cleaning, technical implementation and QA, data reporting and analysis, testing and optimization, data visualization and storytelling, dashboard design and development, as well as account and project management, Earle has been a valuable asset to companies such as Spectrum (formerly Time Warner Cable), General Mills, Bank of America, Procter & Gamble, A+E Networks, The Economist, and Verizon.

Earle's expertise lies in digital analytics tools such as Google Analytics (Premium), Adobe Analytics (formerly Omniture SiteCatalyst), Coremetrics, and WebTrends. He also has advanced knowledge in HTML, CSS, JavaScript, SQL, R, SAS, Salesforce, and Marketo. Additionally, he is skilled in social media analytics platforms like Facebook Insights and Twitter Analytics, as well as ad servers including DoubleClick Campaign Manager (DCM), DoubleClick for Publishers, and Facebook's Atlas.

With a Bachelor of Arts in Psychology from Wesleyan University and an Associate's degree from the Antilles School, Earle has a strong educational foundation. He has held various positions, including Vice President of Media, Tech & Data at 4A's and Chief Consultant at Earle & Co. Consulting. He has also worked as a consultant or held roles in web analytics, creative analytics, strategy, operations and analytics, data analytics, marketing analytics, media analytics, digital strategy and analytics, technical project management, brand ambassadorship, business operations, and marketing.

Earle's career highlights include working with prestigious companies like The Vitamin Shoppe, Verizon, Viking Group, SapientRazorfish, YogaCare, OMD Worldwide, The Economist, Offerpop, uSuit, Belstone Capital LLC, Gotham Food Network Inc., Healthcasts, Chartbeat, MediaVest, R/GA, Organic, and Publicis Modem USA.

In his various positions, Earle has demonstrated his expertise in digital marketing and media, providing valuable insights and optimizing strategies for his clients. He is passionate about leveraging data and analytics to drive business growth and improve digital marketing campaigns.