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Albertina Manuel
Service designer / venture builder / Mentor @DisruptionLab
Professional Background
Albertina Manuel has established herself as a prominent figure in the realms of product design, service design, and marketing communication. With a career spanning multiple esteemed organizations, she has refined her expertise in design management, experience strategy, and branding. As a service designer and mentor at Disruption Lab by Banco Millennium Atlantico, Albertina plays a crucial role in guiding teams to innovate and enhance their service offerings. Her work at Two&more as a venture design and experience strategist is a testament to her ability to merge design thinking with practical business solutions, providing transformative experiences for users and clients alike.
Throughout her career journey, Albertina has showcased her leadership and creative acumen in various roles. Prior to her current position, she contributed significantly to the marketing and design team at Fondation Valaisanne Action Jeunesse. Here, she focused on youth engagement and community initiatives, harnessing her design skills to communicate compelling narratives around social impact projects. With experiences ranging from creative internships to leading marketing teams, Albertina's versatility in the design and marketing space has enabled her to tackle complex challenges with innovative solutions.
By collaborating with prestigious organizations such as Harvard T.H. Chan School of Public Health as a research volunteer, Albertina has broadened her perspective on public health’s intersection with design. Her role as a business designer at Fit Em 14 Semanas fortified her understanding of how design principles can enhance user experiences in health and wellness, reflecting her commitment to leveraging design for positive societal impacts.
Her diverse portfolio also includes significant contributions as the head of visual communication and marketing at the NiceFuture association, where she not only led the design efforts but also ensured alignment with the organization's mission of promoting sustainability and future-oriented initiatives.
Education and Achievements
Albertina's academic accomplishments lay a strong foundation for her professional endeavors. She holds a Bachelor's degree in Product Design with a specialization in design management from Hochschule Luzern. This program equipped her with a robust understanding of design principles, strategic management, and the contemporary challenges faced by industries today. Additionally, her education at EDHEA - école de design et haute école d’art du Valais, where she received her Federal Vocational Baccalaureate Certificate in Art and a diploma in graphic design, further solidified her skills in visual communication, allowing her to bridge the gap between art and design effectively.
Albertina's dedication to continuous learning and professional growth is reflected in the various mentorship roles she has undertaken. Through her engagement with young designers, she has fostered an environment of collaboration and innovation, encouraging the next generation of creative thinkers to challenge norms and explore new boundaries in their careers.
Achievements
Throughout her career, Albertina Manuel has achieved notable success in her various roles. Some of her key accomplishments include:
- Service Design Mentorship: As a service designer and mentor at Disruption Lab, Albertina has influenced the design landscape by guiding teams and individuals in the art of crafting user-centered services.
- Strategic Experience Design: At Two&more, her role as a venture design & experience strategist involved spearheading numerous projects that transformed client visions into tangible design experiences, ultimately enhancing customer satisfaction.
- Community Engagement: In her work with Fondation Valaisanne Action Jeunesse, Albertina has made significant strides in promoting youth engagement through creative design solutions, thereby empowering young individuals to participate actively in their communities.
- Health & Wellness Initiatives: By serving as a business designer for Fit Em 14 Semanas, she has contributed to projects that merge health and design, addressing vital public health concerns innovatively.
- TEDx Event Leadership: As the lead for the marketing and communication team for the 2018 event at TEDx Hochschule Luzern, Albertina successfully elevated the event’s profile through strategic branding and marketing initiatives, attracting a diverse audience and inspiring impactful discussions.
- Visual Communication and Marketing Expertise: Her experience across various marketing and design roles, particularly at NiceFuture association, has been instrumental in advancing sustainable initiatives and furthering ecological awareness through compelling visual storytelling.
- Diverse Portfolio: With a robust background that includes roles as a graphic designer and branding consultant, Albertina has cultivated a multifaceted skill set that allows her to approach design challenges with creativity and strategic insight.
In summary, Albertina Manuel's career is a remarkable blend of creativity, strategy, and a commitment to making a difference. From her educational pursuits in product design to her extensive professional experiences across multiple sectors, she embodies the essence of a forward-thinking designer and mentor. Her passion for service design, community engagement, and innovative solutions serves as an inspiration to her peers and those she mentors. Looking ahead, Albertina is poised to continue paving the way for impactful design in various fields, promoting a future where design and humanity intersect harmoniously.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.