Alba López

Alba García López is a senior professional in the field of strategic communication, particularly specializing in crisis management, legal issues, and reputation management. Here are some key points about her:

Role and Experience

Alba García López is the Senior Director of the Crisis, Risk and Legal Issues area at LLYC Madrid. She has over 13 years of experience in managing corporate reputation, especially during legal proceedings and crises.12

Education

She holds a degree in Advertising and Public Relations and a Master's Degree in Corporate and Advertising Communication, both from the Complutense University of Madrid.13

Expertise

García López is an expert in strategic communication during legal proceedings and reputation management. She has led numerous corporate crisis communication projects with a strong legal component. Notably, her team received a Stevie Award in 2017 for their work on the Vitaldent litigation reputational crisis.1

Team and Responsibilities

She leads a team of 10 people who work with clients in complex and demanding situations. Her role involves anticipating, monitoring, and reacting to risks that threaten the reputation and social license of businesses to operate.1

Additional Roles

Apart from her role at LLYC, García López also serves as an expert witness in legal proceedings that require assessments and quantification of reputational damage. She is a university professor, teaching the program “Reputation Management during Legal Issues” in the Master’s Degree in Corporate and Advertising Communication at the Complutense University of Madrid.1

Professional Recognition

Her promotion to Senior Director at LLYC Madrid is seen as an example of growth within the firm, reflecting her continuous improvement of professional and technological capabilities offered to clients.1