Joaquin Bacardi, III

Joaquín E. Bacardí, III is a prominent business figure with significant experience in the rum industry. He currently serves as the Executive Chairman of Hacienda Santa Ana, LLC at Edmundo B. Fernandez, Co., which is associated with the Ron del Barrilito rum brand.2

Professional Background

Bacardí has been involved in the rum industry for several years. In 2017, he was part of a group of local investors who acquired Ron del Barrilito, a Puerto Rican rum brand founded in 1880.2 This acquisition demonstrates his commitment to preserving and growing traditional rum businesses in Puerto Rico.

Corporate Leadership

Until recently, Joaquín E. Bacardí, III also held a position on the Board of Directors of Popular, Inc., a financial services company. He had been serving as a director of the corporation and its two banking subsidiaries, Banco Popular de Puerto Rico and Popular Bank, since 2013.1 However, on January 17, 2024, Bacardí informed the Corporate Governance and Nominating Committee of his decision not to stand for re-election when his current term expires at the 2024 Annual Meeting of Shareholders.1

Industry Influence

Bacardí's involvement in the rum industry extends beyond his role at Ron del Barrilito. His family name is synonymous with rum production, although it's important to note that Ron del Barrilito is a separate entity from the globally known Bacardi brand. Under his leadership, Ron del Barrilito has gained recognition in the spirits industry, with the brand being described as having "a cult following among mixologists".2

Joaquín E. Bacardí, III's expertise and connections in the rum industry have likely contributed to the growth and success of Ron del Barrilito, positioning it as a player in the super premium-plus rum category.2