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Alba Escribano
CMO | Marketing Director | Brand Builder | Business Development
Alba Escribano is a passionate executive with a strong focus on entrepreneurship, adept at transforming insights into opportunities. She is a goal-oriented professional with expertise in the FMCG sector, particularly in Confectionary & Beauty, showcasing a robust problem-solving approach and a proven track record of achieving outstanding results in brand building, sales revenue growth, and profitability optimization. Alba is a genuine, transparent, and energetic team player who thrives in cross-cultural environments. She takes pride in nurturing talents and inspiring others to pursue a shared vision.
Alba holds a Senior Executive Program in Leadership from IMD Business School, a Programa de Desarrollo Directivo (PDD) in Business Administration and Management from IESE Business School - University of Navarra, a Lic&MBA from Esade, and has also completed an Exchange Program in Business Administration at the University of Illinois Urbana-Champaign.
With a rich professional background, Alba Escribano has held various key positions including Business Director at Autónomo, Marketing Director for Central Eastern Europe at Lindt & Sprüngli, Senior Brand Manager and Digital Manager at Lindt & Sprüngli, Product Manager for Senior Global Brands at Puig (handling brands like Carolina Herrera, Paco Rabanne, Prada, and other licenses and celebrity fragrances), as well as Product Manager and Assistant Brand Manager roles at Puig and Nike, respectively.
Alba's specialties encompass FMCG, Premium Segments, Digital Transformation, and Multichannel Distribution. Her philosophy revolves around 'dreaming and delivering', emphasizing the importance of turning aspirations into tangible outcomes through strategic execution and teamwork.
Alba Escribano's career trajectory underscores her proficiency in driving business growth, brand management, and innovation within the fast-moving consumer goods industry. Her ability to navigate diverse market landscapes, leverage digital channels, and optimize distribution networks has been central to her success in delivering exceptional results and fostering collaborative environments.