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Alana Casner
Creative Strategy - Content Development - Point Guard
Alana Casner is a senior sports executive specializing in athlete relations and business development. She currently serves as the SVP of Business Development & Athlete Relations at PARITY | A Group 1001 Company, a position she started in March 2024.12
Prior to her current role, Alana held several positions at PARITY, including Vice President of Athlete Content & Strategy and Director of Athlete Content and Strategy.1 She worked as the Director of Creative Strategy at The Players' Tribune from December 2019 to February 2021.1
Alana's career history includes:
- Supervising Producer, Creative Content at The Players' Tribune (2017-2019)
- Manager, Creative Strategy, Video Content at Adorama (2014-2017)
- Manager, Client Relations & Content Partnerships at Abel Cine Tech (2011-2014)
- Original Production at NBA and WNBA (2007-2011)
She holds a Bachelor's degree from Pomona College, where she also worked as a Student Athletic Trainer from 2003 to 2007.1
Alana is passionate about women's sports and has been involved in initiatives to support and promote women athletes.34 She is based in the New York City Metropolitan Area.1
