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Jordan Vader
Creating Strategic Partnerships | Maple Leafs | Raptors | Raptors Uprising | Toronto FC | Live Nation
Jordan Vader is the Senior Vice President of Global Partnerships at MLSE (Maple Leaf Sports & Entertainment Partnership), based in Toronto.13 As a key executive in the organization, Vader is responsible for overseeing and developing strategic partnerships for MLSE's various sports properties.
Professional Background
Jordan Vader has established himself as a prominent figure in the sports business industry, particularly in the realm of partnerships and sponsorships. His role at MLSE involves managing relationships with major brands and securing lucrative deals for the company's sports teams and venues.
Recent Achievements
One of Vader's notable recent accomplishments was announcing a landmark partnership between MLSE and Mondelez Canada. Starting from the 2024 NHL season, the iconic OREO brand will be associated with MLSE's properties, demonstrating Vader's ability to secure high-profile sponsorships.2
Long-term Partnerships
Vader has also been involved in maintaining long-standing partnerships for MLSE's properties. For instance, he highlighted the 15-season partnership between Toronto FC and BMO, emphasizing the importance of founding partners in the club's history.4
Network and Influence
With over 500 connections on LinkedIn, Jordan Vader has built a substantial professional network in the sports and entertainment industry.1 His work is recognized by colleagues, as evidenced by recent acknowledgments of his team's efforts in partnership development.5
Jordan Vader's role at MLSE places him at the forefront of sports business in Canada, working with major leagues like the NHL and MLS through MLSE's various team ownerships. His expertise in global partnerships continues to shape the commercial landscape of professional sports in Toronto and beyond.