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Alan Scott
Marketing Executive and Managing VP at Gartner
Alan Scott is the Managing Vice President of Executive Program Member Acquisition at Gartner, a position he has held since October 2021. In this role, he focuses on assisting Chief Marketing Officers (CMOs), Chief Revenue Officers (CROs), Chief Human Resources Officers (CHROs), Chief Supply Chain Officers (CSCOs), and Chief Financial Officers (CFOs) in making informed decisions through actionable insights and expert guidance from Gartner's analysts.1
Professional Background
Alan Scott has a substantial background in marketing and sales, with previous roles including:
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VP & Executive Partner at Gartner (May 2019 - November 2021): He provided insights and best practices to help Chief Marketing Executives succeed.
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Chief Marketing Officer at Merrill Corporation (2015 - 2018): Led a global marketing transformation effort.
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Chief Marketing Officer at Wolters Kluwer Law & Business (2011 - 2015): Focused on customer-centric marketing strategies.
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Chief Marketing Officer & Senior Vice President at Dow Jones (2006 - 2010): Oversaw a significant rebranding initiative.
Scott's career at Gartner began in 1987, where he played a crucial role in the company's growth from $23 million to $900 million over his tenure.1
Education
He holds a Bachelor of Arts degree in East Asian Studies with minors in Economics and History from Wittenberg University, which he attended from 1981 to 1985.1
Overall, Alan Scott is recognized as a marketing pioneer with extensive experience in leading teams and driving business success through innovative strategies.
