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    Alan Potter

    Head of Digital Transformation at Weetabix

    Alan Potter is the Head of Digital Transformation at Weetabix, a leading breakfast cereal manufacturer in the UK.13 He played a key role in Weetabix's partnership with Columbus for an ERP re-implementation project, moving from on-premise systems to the cloud.13 Potter appreciated Columbus' approach, which focused on business outcomes and value creation rather than just technology.3 He emphasized the importance of treating digital transformation as a business project rather than solely an IT initiative.13 Potter's LinkedIn username is alan-potter-89663315, and he holds the designation FCIWM (Fellow of the Chartered Institution of Wastes Management).2

    Highlights

    May 7 · digitalcxo.com
    Digital Transformation
    Jun 14 · columbusglobal.com
    The Food and Beverage Industry: Create Value Together Going to ...
    The food and beverage industry: Create value together going to the ...
    The food and beverage industry: Create value together going to the ...
    Top 100 Consumer Goods Companies of 2019
    Case Study | Realizing New Value and Aligning Mindsets
    Case Study | Realizing New Value and Aligning Mindsets

    Related Questions

    What specific digital transformation projects has Alan Potter led at Weetabix?
    How has Alan Potter's approach to digital transformation impacted Weetabix's business outcomes?
    What challenges did Alan Potter face during his digital transformation initiatives at Weetabix?
    How does Alan Potter measure the success of digital transformation projects?
    What partnerships or collaborations has Alan Potter formed to drive digital transformation at Weetabix?
    Alan Potter
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    Location

    Newcastle upon Tyne, England, United Kingdom