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Alan Potter
Head of Digital Transformation at Weetabix
Alan Potter is the Head of Digital Transformation at Weetabix, a leading breakfast cereal manufacturer in the UK.13 He played a key role in Weetabix's partnership with Columbus for an ERP re-implementation project, moving from on-premise systems to the cloud.13 Potter appreciated Columbus' approach, which focused on business outcomes and value creation rather than just technology.3 He emphasized the importance of treating digital transformation as a business project rather than solely an IT initiative.13 Potter's LinkedIn username is alan-potter-89663315, and he holds the designation FCIWM (Fellow of the Chartered Institution of Wastes Management).2
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