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Akiko Hoshi
Head of Qualitative Research Advancement at INTAGE QUALIS
Professional Background
Akiko Hoshi is a highly accomplished professional with extensive experience in qualitative research and corporate communications. Currently serving as the Head of Qualitative Research Advancement at INTAGE QUALIS, Akiko plays a pivotal role in leading innovative research strategies that provide insights and drive quantitative success for her clients. Having developed her expertise through a variety of prominent roles in major organizations, she has consistently demonstrated a commitment to advancing knowledge in the field of market research.
Before her current position, Akiko was the Corporate Communication Team Lead at INTAGE Inc., where she expertly managed communication strategies that enhanced the company’s brand presence and stakeholder engagement. Through her insightful direction, the team was able to execute compelling campaigns that significantly improved public perception and generated positive feedback.
Additionally, Akiko spent a substantial part of her career as a Senior Research Manager at Ipsos, a global leader in market research and consulting. In this role, she honed her research skills and expanded her understanding of consumer behavior—an asset that has propelled her success in subsequent roles. Her ability to synthesize complex data into actionable insights made her indispensable to the teams she was a part of. Furthermore, she served as Project Director at Synovate, where she played a critical role in delivering high-quality research projects that informed key business decisions for major clients. Akiko's diverse background equips her with a unique perspective on market dynamics and communication strategies.
Education and Achievements
Akiko Hoshi's academic journey is rooted in a strong foundation of knowledge and skills. She holds a Master of Arts in Mass Communications from the prestigious University of Leicester. This educational experience enabled her to refine her capabilities in understanding media dynamics and the art of strategic communication, both of which have been valuable in her professional undertakings.
Prior to her master's degree, Akiko received her Bachelor of Arts in Education from the International Christian University. This educational background not only provided her with a solid grounding in the principles of education but also instilled in her the importance of effective communication—an essential tool for her future career in market research and corporate communications. The combination of her degrees equips Akiko with a unique skill set that she utilizes effectively in her roles to facilitate team collaboration and enhance project outcomes.
Achievements
Throughout her career, Akiko Hoshi has achieved numerous milestones that demonstrate her proficiency in the fields of research and communication. Her leadership at INTAGE QUALIS has been marked by the advancement of qualitative research methodologies, making significant contributions to the organization’s reputation as a leader in market research.
Her strategic insights have led to several successful projects that have been recognized for their innovative approaches to understanding consumer behavior. She is not just a leader but also a mentor to upcoming professionals in the industry, nurturing talent and sharing knowledge to help others grow within the field.
Akiko's work at Ipsos and Synovate further solidified her standing as an expert in qualitative research, where she consistently exceeded client expectations and delivered results that drove strategic decision-making. Her ability to communicate complex research findings in an actionable and comprehensible manner has not only enriched her workplace but also provided significant value to clients seeking to navigate the complexities of the market.
In summary, Akiko Hoshi stands out as a prominent figure in qualitative research and corporate communications, driven by a passion for understanding consumer insights and a commitment to excellence. Her professional journey, marked by continuous learning and growth, showcases her dedication to her field and her remarkable ability to blend education, research, and communication to produce outstanding outcomes.