Korry Zheng

Korry Zheng is a Research Director at Ipsos, a global market research company.12 Here are some key details about her professional background:

Professional Experience

• Current Role: Research Director at Ipsos since January 2008, a position she has held for over 16 years.2
• Previous Experience: Worked at Synovate from 2005 to 2007 as an SRE (Senior Research Executive).2

Expertise

• Specialization: Korry is a seasoned professional with extensive experience in market research, particularly in the qualitative domain.
• Qualitative Research: She has been working in qualitative market research for over 14 years.3
• Certifications: Korry is a Procter & Gamble certified moderator.3

Notable Clients

Korry has worked with several prominent companies, including:

• Nestlé
• BCG (Boston Consulting Group)
• Publicis
• vivo
• Health and Happiness Group3

Recent Work

In 2020, Korry authored a report on "The Impact of COVID-19 on the Healthcare Category in China" for Ipsos.45 This demonstrates her involvement in timely and relevant market research projects.

Korry Zheng's extensive experience in qualitative research and her long-standing position at Ipsos indicate that she is a respected professional in the field of market research, particularly in the Chinese market.