Delhi School of Economics

Hansraj college

Modern School

Building udaan  -  Ex P&G  -  Ex Microsoft  -  Ex Nokia

Managing Electronics, Home & Kitchen, Electricals and Hardware business

udaan.com

Business Head, Hardlines

Skills: Leadership · Category Management · P&L Management

Business Head: Electronics

Director: Emerging Business

Director: Smartphones, Featurephones and Consumer Electronics

Category Lead: Smartphones, Featurephones & Consumer Electronics

HMD Global

Account Manager

Drive Microsoft Mobile Device business in the territory by execution excellence at all stages of Sales cycle:
Sell In: Setting up distributor processes and ensuring adequate investments across SKUs to build sustainable business
Sell Through: Building share in covered stores by driving distribution of key SKUs through Distributor GTM operations 
Sell out/Activation: Driving sales and activation at retailer point by leading and training Field force/promoter team in key stores

Microsoft

Channel Executive

Led Biggest Rural Coverage Expansion Pilot project in the country leading to 40% increase in P&G direct coverage/reach and incremental 3% business growth in just 6 months
•	Developed metrics to identify consumption hot zones and potential coverage stores.
•	Co-Designed Go-to-market model with central Finance/Logistics teams balancing CTS and Profitability.
•	Responsible for quality check on 29% manpower increment for the distributor across 85 locations and 9 roles 

Executed Highest Ever Perfect Stores (in AI top 3) in FY 13-14, (based on shopper based design) leading to 1% incremental sales.
•	Distributor Enrollment on joint execution plans such as systemic enablers, tracking toolkits, incentives etc.
•	Lead skill-development program for supervisory and ground resale teams by creating customized training modules and trackers.

Procter & Gamble

Created ‘How-High-is-High’ plan for FY 13-14 with customer team, leading to +8 pp achievement vs target 
•	Lead a 3 month training and onboarding program for a new distributor leadership team (owner as well as multi-functional leaders) on business responsibilities and deliverables. 
•	Created Joint business plans with the customer with full year projects around top stores executions, rural coverage, optimization in-store FMOT win and capability building with clearly called out action plan, owners and deliverables

Created ‘Pathshaala’ Capability Building Program for the site
•	Created Performance Measurement System(PMS) for the resale team, and linked it with detailed training calendar across hierarchy.
•	Unified Rewards & Recognition under one head to increase importance level and remuneration
Learnt Tamil in first 3 months of the role to lead Tamil-speaking dominated organization/retailers/shoppers

Akash Kawatra